the builder aesthetic?

Recently I have heard the "builder aesthetic" derided a number of times. I struggle to understand both the force and the target of the critique. 

Is the "builder aesthetic" anything other than the absence of a high degree of intentionality and control? If so, what is the value of intentionality and control?

"Builders" make bad buildings. So do architects. I suspect it would be difficult to correlate, let alone find a causal connection, between the evidence of TOTAL control and whatever we might qualify as "good."

Is less control better, then? I think so, but the nuance is everything, here.  

*